A brand new report by Plaqad, an rising international advertising and public relations expertise firm, confirmed that 75 per cent of ex-housemates of the favored actuality TV present Massive Brother Naija helped them obtain a few of their life targets.
The report ‘Massive Brother Naija Report’ is the second version from the corporate with its major objective to supply invaluable insights into the general public notion of the famed actuality TV present, its impression on the youth tradition in Nigeria and the Nigerian economic system.
BBNaija because the present is fondly referred to as is among the leisure reveals that has catapulted many faces to stardom. Previous contestants like Ebuka Obi-Uchendu, Mercy Eke, Laycon, and Ozoemena Chukwu had leveraged the platform to pursue their targets.
The present assembles contestants in an remoted home who compete for big money prizes and presents price over $100,000 whereas every housemate races towards eviction from the home, based mostly on votes from the viewers.
Though the present is all the time pilloried, the report by Plaqad indicated that 64% of viewers admitted that the present offered emotional and psychological satisfaction to them post-pandemic whereas 71.7% of respondents watch the present communally with household and associates.
Different figures from the report embody 57% of respondents mentioned that seeing a model sponsor the present influenced their patronage of the model whereas 53% of the respondents believed that BBNaija is a extra dependable path to success than a college diploma.
In keeping with Plaqad’s founder, Ayeni Adekunle, the report was derived by major and secondary statistics sources and comprised each qualitative and quantitative analysis strategies.
“Consistent with our tradition of due diligence, we leveraged expertise to provide a complete report on this famed present. Utilizing assorted analysis methodologies, we’re capable of present a sturdy report that can be a reference level in financial and socio-cultural discourse. The BBNaija Report is documented proof that the favored actuality present is a huge advertising machine that allows model viability in addition to alternatives for expertise and entrepreneurial improvement,” he mentioned.