New actuality TV present pits activists in opposition to each other

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New actuality TV present pits activists in opposition to each other



How do you quantify activism? CBS goes to offer it a go along with a brand new actuality present pitting activists in opposition to one another. The winners will probably be despatched to the G20 in Rome to make their case to world leaders. In a nutshell Titled The Activist, the brand new actuality present will probably be co-hosted by world celebrities Usher, Priyanka Chopra Jonas and Julianne Hough. The competitors will function six activists drawn from a variety of causes together with well being, training and setting. The activists will group up with high-profile public figures as they’re pitted in opposition to each other for an opportunity to advance to the G20 in Rome and promote their trigger to world leaders on the world stage. So, what’s the issue? In line with CBS and World Citizen, the marketing campaign group behind the brand new present, “activists go head-to-head in challenges to advertise their causes, with their success measured through on-line engagement, social metrics and hosts’ enter.” Whereas CBS is selling The Activist as an “all-new competitors collection that’ll make you wish to stand up and alter the world,” others see the entire premise as performative and commercially pushed. Judging activists based mostly on social metrics would not do a lot to discourage criticism that turns it into one thing of a recognition contest. The Irish – or former Irish – connection Hugh Evans, CEO and co-founder of World Citizen, mentioned The Activist “is a first-of-its-kind competitors collection that can encourage actual change, because the collection progresses from america to Rome for the Activists’ last problem on the G20.” Up till earlier this yr Declan Kelly, the Tipperary-born former CEO of Teneo, a reputational administration firm, was a board member of World Citizen. He was faraway from the board following experiences of drunken behaviour at Vax Dwell, a charity live performance hosted by Selena Gomez and chaired by Prince Harry and Meghan Markle. Backside line The five-week present which hasn’t even hit the airwaves but is coming in for appreciable criticism. Maybe, the query isn’t whether or not you should utilize actuality TV to quantify activism, however must you? Learn Extra
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